Every day, we use creativity, technology, and culture to create connected brands that drive value for our clients and impact the world.
We doubt the conventional ways of seeing, doing, and thinking. We reimagine the connected consumer experience through insights, design and data.
Poverty in the GTA can be hard to see. Our latest work for United Way turns a statistic about poverty into the world’s tallest building. Using augmented reality, we imagined the tower we would need for the 116,000+ families and individuals struggling to put a roof over their head. It’s part of what makes the GTA the poverty capital of Canada, which is why we’re making poverty #UNIGNORABLE. See the work
Can you imagine a world built for everyone? This poster is an example of how ingenuity can make the world accessible for all.
The Well Worn Collective
In late 2018, Mark's established the Well Worn Collective - a group made up of extraordinary Canadians united by shared values. TAXI travelled across the country to capture their stories for a
series of stunning short documentaries.
Canadians like shopping at Canadian Tire, but they don’t really think of it as a destination to buy the latest and greatest products on the market. Which is weird. Because Canadian Tire adds more than 13,000 new products to their shelves each year. That’s a lot of new stuff. Which is why
TAXI created a platform to get the word out:
if you want new, Canadian Tire’s got you covered.
We Do New
Canadians don’t realize that social issues like domestic violence, poverty, and homelessness exist in their own communities. Because of that, these issues are being ignored. For United Way’s biggest and most successful awareness campaign to date, we partnered with Pantone® to make these issues #UNIGNORABLE.