We believe everything in the universe is fundamentally connected, and we are relentless in our pursuit of uncovering and creating the inspiring connections that draw us all closer together.
So we doubt the conventional ways of seeing, thinking and doing. We question everything, using data-driven insights to reimagine the entire connected consumer experience. From this, we create work that brings brands closer to customers, customers closer to communities, and communities closer to the wider world.
We wanted to make sure all Canadians were getting the best advice possible. So, for Canada Life, we used archival footage to encourage people all across the country to turn to the experts. Because a little guidance today can do a world of good tomorrow.
The Toronto Pride Parade is one of the world’s largest LGBTQ+ celebrations. But in the midst of a global pandemic, it got put on hold. So Fido and TAXI Toronto set out to recreate Toronto Pride in the popular video game Animal Crossing. After nearly 300 hours of in-game design, we opened Pride Island to the public as a way to celebrate the connection and acceptance that makes Pride special, all while staying socially distant.
Six Foot Flag
The six-foot flag for Pride is part of a national campaign from TAXI for wireless provider Fido, encouraging us to stay connected during Pride.
With Pride events being cancelled this summer due to COVID-19, Fido and TAXI found a way for people to celebrate while respecting physical distancing rules.
Smells Like Inequality
Even though it’s illegal to pay women more than men in Canada, women still make 75 cents on the dollar. While discussions on the gender pay gap had dwindled in 2020, all everyone was talking about was Goop’s $75 This Smells Like My Vagina Candle. So, we created a $100 This Smells Like My Penis Candle to highlight the disparity between men and women’s pay.
Poverty in the GTA can be hard to see. Our latest work for United Way turns a statistic about poverty into the world’s tallest building. Using augmented reality, we imagined the tower we would need for the 116,000+ families and individuals struggling to put a roof over their head. It’s part of what makes the GTA the poverty capital of Canada, which is why we’re making poverty #UNIGNORABLE. See the work