We believe everything in the universe is fundamentally connected, and we are relentless in our pursuit of uncovering and creating the inspiring connections that draw us all closer together.


So we doubt the conventional ways of seeing, thinking and doing. We question everything, using data-driven insights to reimagine the entire connected consumer experience. From this, we create work that brings brands closer to customers, customers closer to communities, and communities closer to the wider world.

Smells Like Inequality

Even though it’s illegal to pay women more than men in Canada, women still make 75 cents on the dollar. While discussions on the gender pay gap had dwindled in 2020, all everyone was talking about was Goop’s $75 This Smells Like My Vagina Candle. So, we created a $100 This Smells Like My Penis Candle to highlight the disparity between men and women’s pay.

Take the drama

out of dinner

We shot a soap opera content series for Hello Fresh starring Annie Murphy from Schitt's Creek.Because dinner doesn't have to be so dramatic. 




Through simple and beautiful stories, we brought the magic of the Christmas season to life with Canadian Tire - Canada’s Christmas Store.

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Poverty in the GTA can be hard to see. Our latest work for United Way turns a statistic about poverty into the world’s tallest building. Using augmented reality, we imagined the tower we would need for the 116,000+ families and individuals struggling to put a roof over their head. It’s part of what makes the GTA the poverty capital of Canada, which is why we’re making poverty #UNIGNORABLE. See the work




A beautiful way to show plastic’s ugly impact.

WWF partnered with TAXI to raise awareness about how toxic these fake plants really are and get people to rethink their relationship with plastic overall

See the work

Matt Shoom-Kirsch

P: 416.990.4773


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