SHOPPABLE GIRLS

Mental Fatigues is a camouflage apparel line illustrating how we hide our mental health issues. The line consisted of three t-shirts, each with their own uniquely illustrated camouflage pattern, depicting one of three hidden mental health issues. Anxiety Disorder depicts the negative feelings associated with anxiety, like fear, internal conflict, anger, and avoidance. Workplace Mental Health uses camouflage elements to depict characters drowning, overwhelmed and powerless. Substance Use Disorder depicts characters in a state of conflict, with addiction.

Shoppable Girls campaign poster
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Shoppable Girls Campaign Posters
Shoppable Girls Maya
Shoppable Girls Campaign Posters