When the iconic ‘80s candy wanted a relaunch, TAXI reimagined them as an entertainment brand. We leaned into the Gen-X nostalgia, targeting parents who have fond memories of the two-sided boxes of candy. We gave the NERDS characters unique personalities and created a four-episode, long-form animated series showing how they came to life as “little sparks of inspiration.” We then partnered with other fun, nerdy properties like Stranger Things and Dungeons & Dragons. Then we launched the NERDS on social, garnering over 2 million views in our first post. The campaign resulted in a huge boost in sales and a brand new vision for the future.