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When it comes to promoting BIPOC voices, many brands shy away from having a say. Or worse, they say something completely cringe-worthy. Neither of these would work for Fido. Instead of centering themselves, Fido decided to give their platform to Black and Indigenous artists to amplify their voices and allow them to speak for themselves. Introducing Off-Mute: a series of intimate 1-on-1, artist-to-artist interviews where BIPOC artists addressed key issues and shared their art with the world.

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