Even though it’s illegal in Canada to pay women less than men, women still make 75 cents for every dollar men make. While no one was talking about the gender pay gap, people couldn’t stop talking about Gwyneth Paltrow’s This Smells Like My Vagina candle that cost $75. Three days later, we took this opportunity to steer the conversation towards the gender pay gap, creating a This Smells Like My Penis candle for $100. With no difference in functionality between the two candles, the price difference highlights the disparity between men and women’s pay in Canada. We made a ridiculous candle to bring attention to an even more ridiculous issue – one that had all but faded into the background of Canadian discourse. All proceeds from the sold-out candles went to the Canadian Women’s Foundation and their fight for equal pay.

Smells Like Inequality Campaign Poster
"This Smells Like A Penis" Candle