The United Way is not like other charities, they tackle many different issues - instead of just one. To bring attention to these ignored issues United Way partnered with The Pantone® Color Institute and created one of the brightest colours in the world. The colour has to be viewed in the physical form to be fully experienced, as it has a coral, neon glow that exudes a warm, friendly, optimistic vibe.


We applied this colour to illustrations by the world famous Malika Favre, talking about various ignored issues with the hopes that these issues - one day - become #unignorable.

Matt Shoom-Kirsch

P: 416.990.4773


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