The DivaCup was adored by its current customer base, but wasn’t growing as rapidly as needed to fend off cheap knock-offs. And because it’s truly a life-changing product. The brand itself needed to be as revolutionary as the product. It was time to start a revolution.


We launched the Inner Revolution to help challenge the period status quo and show consumers that there was another option for them, and a life-changing one at that.

Screen Shot 2019-05-01 at 2.27.52 PM.png