David Jenkins

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DANONE

Danone has recently been B-Certified. This designation is only attained by companies with extraordinary social responsibility. They are also launching a new yogurt that is all-around good: No added sugar, fresh milk from farmers they now, and 100% natural sourced ingredients. To launch this yogurt Danone decided to break the mold and just be real with people.

 

Revolutionary (for yogurt) means exactly that. This yogurt is the future. It’s good, it’s healthy, and it comes from a company that cares. That being said, it’s still yogurt. This campaign, and it’s cheeky tone, have a lot of fun reminding you of that.