To solidify Canadian tire as Canada’s Christmas store we asked Canadians what their favourite part of Christmas was. The answer we got was Christmas magic. With this in mind we created Mount Maple, a snow covered Christmas town with a Canadian Tire in the middle. We used Mount Maple to tell magical tales featuring Canadian Tire’s vast assortment of Chris gifts, entertainment, and decor.

Matt Shoom-Kirsch

P: 416.990.4773


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